May 27 2009

SEO For Small Business Owners

SEO For Small Business Owners
Ok, you’re a small business; so you go out get a website built but then what you have to delve in to the world of search engine optimisation, were do you start almost everyone knows someone that can do SEO but you have to remember this is where you can fall down you are about to trust some one with you website and your corporate brand here are a few simple tips to remember: . .Contracts .It takes time to achieve good results when undertaking an SEO campaign Most companies will require a contract but you need to ask the questions like “what exactly are you doing on a month by month basis?” and “when will I see results?” In other words, “what am I getting for my money?” . .Crazy Guarantees .This is quite simple there are NO guarantees in SEO SEO companies offering guaranteed rankings are liars Fact Don’t let people tell you “we are in partnership with Google” or “we are an affiliate of Google” because there not Quite simply they may be Google Adwords qualified or Analytics qualified - this does not mean they have a special relationship with Google and can get you higher rankings or traffic . .Questions to ask an SEO Company . .Who are some of you current clients? .Which is your most successful client and why? .What exactly will you do to make my site more visible in the search engines? .Do you use ethical SEO techniques? .What do you know about my business and do you know why my competitors are? .Which search engines will you target? .How long will it take to see results? .How will you track and report on my SEO Marketing campaign? .What do I need to do to assist you? . .To sum up, stay away from the slick sales man offering the world and his dog for 50 bucks a month and seriously think “are these people going to make an impact for such a small cost?”.
Source: www.rsstnx.com

How to Make the Search Engines Fall in Love With Your Site
This article will hopefully explain the things that you can do to get traffic, increase rankings and hopefully increase conversions, but it is always so important to remember that SEO is about many different pieces of the jigsaw all coming together, some instantly, some over the course of the life of the website . .In my opinion, the three most important things for SEO are: . .Content - Content is the king Anyone that tells you differently disregard and seek other advice! If your site is full of well written content, unique articles and juicy blog posts, your site will do well It might take some time, but if you continue to add new content every day and write really interesting and informative content, you will not go far wrong . .Back Links - Back links are still important, just probably not as important as when Google first launched its Page Rank Concentrate on gaining good quality one way back links, try and do a small reciprocal campaign and still look at paid directories as well worth doing Directories like BestOfTheWeb (BOTW) and Yahoo still hold a lot of weight, so it’s sometimes worth paying a little bit of money to be included on them . .Social Bookmarking - One of the newer aspects of SEO, under Web 2 0, is the social bookmarking scene Places like FaceBook and MySpace are great places to build communities and all of the blog reading sites and directories are also well worth concentrating on Get Digging, blogging and making the most of the forums on the internet, social bookmarking is the most interactive form of building links, reputation and hopefully traffic . .One thing that is not included in my top three tips but one of which is probably the most important is the big old one of patience! SEO takes time and patience, no matter what you do and how quickly you do it, Google and the other engines will take time to work out what you are about, what you do and how well you do it Patience is the most important thing you need to have when running a website, so work hard, keep things moving and if you do everything correctly, traffic will soon be upon you .
Source: www.rsstnx.com


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